The 2025 Online‑Offline Commerce M&A landscape attracted a highly diverse buyer base spanning strategic, financial, buy‑and‑hold, and non‑tech acquirers. PE firms Hg Capital and Thoma Bravo were most acquisitive as they and their portfolio companies added 4 and 3 deals respectively. Together, this broad mix of buyers underscores the sector’s strategic relevance across industries and investment horizons.